“The businesses of tomorrow will all operate on the simple premise of data – and the smarter that data is, the sharper the results will be,” says Dippak Khurana, Co-Founder & CEO, Vserv. “Leveraging Vserv Smart Data™, marketers are already seeing over 5X growth in the conversion rate. We estimate the Smart Data opportunity entailing e-commerce, in app purchases, mobile operators and mobile advertising to be a USD 260 billion industry currently, across emerging markets alone. Vserv is uniquely positioned to spearhead this revolution and our aim is to have 1.2 billion unique user profiles by 2016.”
Current mobile ad systems expose most ads to people with little-to-no interest. With smart data, Vserv combines user personas with real-time intent signals to show most relevant ads to users. Vserv Smart Data™ will enable marketers to drive better results, telcos to benefit from increased ARPU, and app developers to provide relevant ads. On the other hand, data partners will generate more revenues as Vserv will connect their valuable data with Vserv Smart Data™ for scalable data monetization opportunities.
Along with this transformation, Vserv also unveiled a new brand identity, for more information please visit www.vserv.com.
About Vserv
Vserv is a leading mobile marketing platform that delivers smart data led results to marketers, app developers, telcos and data partners. Powered by its award winning market first technologies, the company drives engaging mobile experiences for the emerging billion mobile internet users. Founded in 2010; Vserv has 500 million+ unique user profiles and a global footprint with offices across USA, UK, South Africa, India, Dubai, Singapore, Thailand, Indonesia, Malaysia, Philippines & Vietnam. For more details visitwww.vserv.com