About Happy Studio
McDonald’s has collaborated with R/GA London to re-launch the quick service restaurant’s Happy Studio platform, available on iOS, Android, and web.
The Happy Studio has now been live across 42 European markets for over a year. In 2016, there was a recorded 1.8 million downloads, a 76% average return usage, and a number of awards to match. The app has received the following commendations:
|MMA UK & EMEA Smarties Awards|
|McDonald’s Happy Studio||United Kingdom: Best Tablet Campaign||GOLD|
|McDonald’s Happy Studio||United Kingdom: Best Marketing within a Mobile Gaming Environment||GOLD|
|McDonald’s Happy Studio||United Kingdom: Mobile App||SILVER|
|McDonald’s Happy Studio||EMEA: Mobile App||SILVER|
|McDonald’s Happy Studio||EMEA: Tablet Campaign||BRONZE|
The new Happy Studio app makes our Happy Meal even more unique and playful than ever. The first digital extension of our much loved Happy Meal, our award winning games are designed to help families have a moment of togetherness.
Good to Know
- No in-app purchases.
- No food advertising.
- No third-party advertising.
- Updated regularly with new games and characters, depending on the Happy Meal property to be launched.
- You don’t have to be connected to the internet to play Happy Studio, but you will need to download the app.
Apple: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Android: Required Android 4.2 or later. Fully optimized for use on smartphones and tablets